1. Marriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab

    Marriott Turns a Trade Show Exhibit Into a Mobile Innovation Lab

    Innovation labs are often considered to be permanent, stationary spaces for product development and testing. Marriott, however, turned that concept on its head when at ALIS, the annual Americas Lodging and Investment Summit, the brand elicited real-time feedback from industry professionals and consumers on two of its newest hotel properties—Aloft and Element—in a touring pop-up hotel experience.

    Read Full Article
  1. Categories

  2. Quotes

    1. We were, for the most part, 80 percent of the way there completing each of these innovation efforts, so we really wanted an opportunity to talk to our audience—owners, developers and consumers—and understand what their point of view is and what they like and don't like.
    2. We want to make sure we're continuously evolving our story and keeping our engine going.
  3. Authors