1. Twitter Head of Events: ‘You Are Where Story Meets Experience’

    Twitter Head of Events: ‘You Are Where Story Meets Experience’

    Helen Stoddard, Head of Global Events, Twitter

    Each year, the Experiential Marketing Summit gives attendees a chance not only to rub shoulders with industry thought leaders and experiential gurus, but to glean meaningful insights from them. Like Helen J. Stoddard, head of global events at Twitter, who on day two of the summit delivered a luncheon keynote that addressed what defines success in the modern event marketing space.

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  2. Quotes

    1. The first thing we wanted to do was create really cool chill spaces. Some of that's just practical, but when you think about it, in these chaotic environments, don't you just want to get a drink, hang out and talk to your friends?
    2. I often go to events and no one asks me to do anything.
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