1. Events Industry Joins the Influencer Trend — Meetings Innovation Report

    Events Industry Joins the Influencer Trend — Meetings Innovation Report

    Jerome Poulalier, manager of Atout France's meetings department in Frankfurt, said, “Our other goals included increasing awareness of French destinations beyond the most popular cities, extending the engagement lifecycle beyond the IMEX Frankfurt event ...

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    1. Our other goals included increasing awareness of French destinations beyond the most popular cities, extending the engagement lifecycle beyond the IMEX Frankfurt event, and creating more sharable, visual content.
    2. Character-driven stories with emotional content result in a better understanding of the key points a speaker wishes to make and enable better recall of these points weeks later.
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