1. Experience Design: How New Furniture Trends are Helping Brands Increase Dwell Time

    Experience Design: How New Furniture Trends are Helping Brands Increase Dwell Time

    When you think of the key elements that contribute to an effective event, chances are furniture isn’t top of mind. But as younger generations make up a larger portion of attendee bases and their networking opportunities continue to be a top request, and the line between business and pleasure continues to blur, event marketers are placing greater importance on the role that furnishings play in the overall success of their events. Want to increase attendee dwell time?

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    1. Social media is integrated into our life. It's something we always find on the event floor.
    2. I've seen tablet tables with touch screen capability that allow guests to gather and brainstorm, watch video or work collaboratively… But they are not a light investment.
    3. If you have a seating arrangement facing each other, you're more likely to encourage attendees to have discussion, as opposed to a classroom setup.
    4. If [attendees] feel better then they're more likely to pay attention, to stay longer, to connect with others.
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