1. American Express Offers Eight Tips for Success in Live Events

    American Express Offers Eight Tips for Success in Live Events

    Deb Curtis, vp-global experiential marketing at American Express

    This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential marketing at American Express, who delivered a perceptive morning keynote to kick off day two of the conference. Curtis offered an overview of the financial services giant’s 167-year history, along with insights on what it means to be a part of the experiential marketing industry now, and in the future.

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    1. Think long and hard about who you are as a brand.
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