1. M&M’s Celebrates 75 Years with an Homage to its Iconic Campaigns

    M&M’s Celebrates 75 Years with an Homage to its Iconic Campaigns

    Consumers have gotten to know the colorful personalities of the M&M’s thanks to memorable advertising and marketing efforts over the last 75-plus years. So for the launch of a yearlong anniversary campaign, Mars activated a multisensory experience that allowed attendees to get up close and personal with the candies.

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    1. All year long, we'll continue to celebrate with our fans through star-studded events, exciting new products and iconic collaborations that make our fans smile and will cement M&M's place in pop culture history.
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