1. Intelligent Events: How Measurement Strategies, Wearables and Personalization are Transforming the Event Marketing Landscape

    Intelligent Events: How Measurement Strategies, Wearables and Personalization are Transforming the Event Marketing Landscape

    In this, the Internet of Things era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to retail, banking to beverage, are incorporating virtual reality, biometrics, wearables and more into engagements. The result: events that are more personal, measurable and relevant than ever before.

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    1. Instead of us controlling the experience, the user actually controlled the experience from a sound, feeling and visual perspective.
    2. Especially if you're in the marketing discipline, you know that other stuff is happening, there are campaigns and other engagements, but what we've always focused on is the event piece.
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