1. Pharma Meeting Planners: Show Me the Data

    Pharma Meeting Planners: Show Me the Data

    Get a bunch of meeting planners in a room, and the conversation quickly gets down to the nitty-gritty details. Get a bunch of life sciences meeting professionals in a room, and that conversation goes to a whole new level of granularity.

    While the minutiae may be mind boggling to the uninitiated—does it really matter how you split up the cost among riders on that airport shuttle, or whether you include a bartender fee in the cost of a meal?—it’s essential that planners who live in the pharma and life sciences world have a process for collecting, tracking ...

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    1. As an industry, one thing we don't do well is look at [attendee] data.
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