1. What You Missed at EMS 2017: Day Three

    What You Missed at EMS 2017: Day Three

    American Greetings’ mailbox and card-writing station was a popular stop for EMS attendees.

    There would be no slowing down on the final day of the Experiential Marketing Summit (May 3-5) as another packed day kicked off at McCormick Place in Chicago. With 25 sessions including two master classes on the agenda, the spread of breakfast treats and fruit outside the general session ballroom helped fuel the morning.

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    1. I kept coming back to this one word time and time again, and that word is transformation.
    2. Data is an incredibly powerful thing when it's fully utilized, and for the most part, I believe we've only started to tackle the potential of data in events.
    3. Reaching new audiences requires a new focus on not just where we go, but more importantly, how we show up, and for us, a key part of this focus is leveraging IBM Watson to pull this end-to-end experience together—new audiences, immersive experiences, maximum ROI from every single dollar we spend.
    4. Our approach begins with our mission statement: Changing the world through digital experiences.
    5. Adobe has always been about great experiences. It's our north star in delivering marketing to our customers.
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