1. Toyota Hosts Adventure Influencers at Hotel Tacoma

    Toyota Hosts Adventure Influencers at Hotel Tacoma

    Hotel Tacoma tapped into the essential “human truth” that as we age, many of us forget to play.

    More than 80 dirt-sport athletes, outdoor adventurers and social media influencers headed to the desert hills of Hualapai, AZ, for Hotel Tacoma, a three-day experience that gave a whole new meaning to the term “hotel,” and brought to life Toyota’s Play Now ad campaign for the Toyota Tacoma.

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    1. The idea was to carry the Play Now theme forward, but in a very different way from the standard television or digital campaign.
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