Karly Giaramita is the vice president of events at WeWork, a platform that provides more than 90,000 members around the world with work-space and community through both physical and digital offerings. Giaramita was hired in 2012 to plan the company’s popular Summer Camp, an annual conference that brings more than 2,000 members and staff to the Adirondack Mountains for three days of networking and education sessions. She is based in New York. 1. Identify an event’s intent.