1. These Are the Fundamentals of Digital Storytelling Today

    These Are the Fundamentals of Digital Storytelling Today

    Digital storytelling is evolving for brands, advertisers, filmmakers, and tech companies. While the basic principles of storytelling remain unchanged, how to tell a good story has changed. Emerging technologies have created new opportunities for advertisers, brands, and platforms to engage and provide new contexts in which audiences, brands, and advertisers can interact. This cross flow […]

    Read Full Article
  1. Categories

  2. Quotes

    1. As a global network ad agency we've had to shift our approach to content as we've moved from a fireworks orientation – building big launches with :30 spots, microsites, etc.– to a sparklers approach.
    2. When you produce 57 luxury wine and spirits brands like Moet Hennessy does, storytelling is incredibly important.
  3. Topics Mentioned

  4. Authors