1. Special Report: The 2017 B-to-B Dream Team

    Special Report: The 2017 B-to-B Dream Team

    For the second year in a row, our editors put on their collective thinking caps and asked themselves, “Who we would want to be on our team if we were assembling the best and brightest b-to-b marketers in the event industry?” And here it is, an impressive roster of seasoned professionals from a variety of fields.

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    1. It felt like Twitter had come to life, and it felt like Twitter had come to life in Las Vegas, which is already a surreal experience.
    2. If you don't have a great message or a great story to communicate, there's not a successful call to action.
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