1. Virgin Takes Cues from Coachella, SXSW, and TED to Create New Sports Festivals

    Virgin Takes Cues from Coachella, SXSW, and TED to Create New Sports Festivals

    Virgin—Richard Branson’s mega brand that owns dozens of companies around the world selling everything from music and mobile technology to wine and hotels—is preparing to enter the world of sport and fitness festivals in a big way, with four events this year. The first Virgin Sport Festival of Fitness will take place April 30 in Hackney, a suburb of London.

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