1. How to Kick Off Your General Session in Style

    How to Kick Off Your General Session in Style

    In the immortal words of Yogi Berra, “It ain’t over ‘til it’s over.” True in baseball, certainly, and in most things. However, when it comes to events, an opposite aphorism may be more apropos: “It starts before it starts.”

    You can shape a general session’s narrative well before the first speaker steps onto the stage. Here are a few tips that will help you get the most out of your general sessions.

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