1. Perfecting User Experience Through Your Customer Experience

    Perfecting User Experience Through Your Customer Experience

    While at the BC Tech Summit recently, Sophie Collins spoke about the customer experience from an event app vendor’s perspective. As an enterprise account executive from QuickMobile, which served as a sponsor at the summit, she discussed the importance of creating a positive experience for the user by ensuring the software is intuitive, seamless, and bug free. User experience (UX) and customer experience (CX) play an integral role in any business’ success. The same holds true for event planners.

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