1. The Exhibition Industry Revolution Will Be Digitized—Are You Ready?

    The Exhibition Industry Revolution Will Be Digitized—Are You Ready?

    The trade show industry has quietly begun to undergo a revolution, spurred by the emergence of big data, analytics, and digital technologies. And yet all too many exhibition organizers, still happy to rely on traditional exhibit revenue streams, have been reluctant to plan for long-term digital transformation, says Denzil Rankine, executive chairman of events global events strategy consultancy AMR International.

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