1. How to Use Influencer Marketing to Increase Event Attendance

    How to Use Influencer Marketing to Increase Event Attendance

    The official kickoff to the National Cherry Blossom Festival, Washington’s annual celebration of Japan’s gift of the cherry trees to the U.S. in March 1912, begins each year with the Pink Tie Party. The 11th annual gathering at the Ronald Reagan Building and International Trade Center on March 16 saw a 25-percent increase in attendance, to more than 750 people, after organizers rebuilt the host committee and turned to local influencers to promote the party.

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    1. By diversifying our inroads to be a part of the party, engaging people who we hadn't engaged in the past by giving them a specific role, and rebuilding the committee, we tapped into the energy of those [new] members.
    2. The party is about celebrating the season of the blossoms and to get people in the community to have a touch point with the festival, and with Washingtonian that resonated better.
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