1. What Really Drives Event Attendance? Don’t Fall into These Traps

    What Really Drives Event Attendance? Don’t Fall into These Traps

    According to Meeting Professionals International, about 1.8 million meetings and events occur in the U.S. each year. Surprising? Not at all. Events are one of the few marketing tactics that provide both tangible and intangible benefits for your organization. But why are some events filled with “cult followers” while others struggle for attendance?

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