1. How to Use Experiences to Capture the Millennial Market

    How to Use Experiences to Capture the Millennial Market

    “Why do we get goosebumps? Why do we get butterflies in our stomach? Why are some of these experiences and events more memorable than others?” asked Michael Blatter, founder and C.E.O. of New York-based agency Mirrorball. Blatter’s team has delved into the research on emotions, psychology, and memory, finding that there are ways to effect the neurochemistry of guests at events.

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