1. Who Are You Really Working for?

    Who Are You Really Working for?

    Who’s your customer?

    That’s the one thing you need to know for sure. While meeting professionals may not think of themselves in terms of selling, we all provide some kind of product or service. Instead of customers, you may have clients, participants, attendees, or respondents. Understanding who they are, what they need, and how your product or service meets that need, is the key to being successful. Who are you working for?

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