1. What’s Next for Your Event?

    What’s Next for Your Event?

    Attendees who return to annual events expect new ideas and inspiration year after year, and planners have to deliver. But where do you begin? In this session, Amanda Matuk, executive producer of the I/O developer conference at Google, shared how her team reinvented the conference in the style of a music festival, changing everything from the venue, the programming, the design, and the catering.

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    1. Annual events face a lot of pressure to stay fresh.