1. Authentic Experiences Fuel Millennial Travel, and the Meetings Industry Must Adapt

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    In 2016, an important threshold was crossed in the American business-travel segment: The Millennial generation became the largest group of business travelers. One hallmark of this under-35 segment of the workforce is that they’re the first to be “digital natives” who grew up knowing only a world that’s connected by electronic devices and the Internet. However, what this generation’s tech-focused upbringing has instilled in them is a hunger for live experiences.

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    1. Millennials are definitely looking for those additional opportunities when they come to our conferences.