1. Using FOMO to Boost Your Event on Social Media

    Using FOMO to Boost Your Event on Social Media

    For event planners, FOMO, or the fear of missing out, is a powerful tool. Planners can use social media to stoke that feeling before, during, and after an event and in the process build engagement, attendance, and brand loyalty. Candace Montgomery, senior director of event marketing at Essence Communications, discussed how the company plans its social media strategy for some of its biggest events, from the V.I.P.

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