1. Designing the Right Content Strategy for Your B-to-B Events

    Designing the Right Content Strategy for Your B-to-B Events

    In this interactive tutorial, learn how to create, capture and distribute compelling b-to-b video content…

    The post Designing the Right Content Strategy for Your B-to-B Events appeared first on Event Marketer.

    Read Full Article
  1. Categories

  2. Quotes

    1. Your content strategy has to also align with your broader strategy for the event.
    2. There's so much content available to people at any given time you really have to know you're competing with every kind of content.
    3. It's about being able to look at the content and understand how you might use it in myriad ways.
    4. Telling a story for camera is different than telling it live; you have to capture the essence of what's going on in the room.
    5. When you bring in the professionals who are trained, they know what to look out for and what to let out there.
    6. Promotional strategy is just as important as anything else when you're doing this kind of work.
    7. We treat the corporate event more like a news broadcast or a sporting event where you can create more excitement.
    8. It makes it feel bigger than it is.
    9. You have to think about what that experience is like for that virtual viewers, and what they want to hear about.
    10. We always have an extensive backup plan.
    11. If you're not asking them to learn something new or go on to a site they've never heard of before, they're more likely to do it.
    12. Regardless of the size, it's a beacon to draw them in.
    13. Where you put your studio is important.
    14. People are really attracted by video.
  3. Authors