1. Marketing and Event Planning Team Collaboration Greatly Valued for Creating Successful Events - Yahoo Finance

    More than half (53 percent) of event planners feel setting objectives to support overall business goals is the most important factor to consider when planning a meeting or event. This happens to be an area event planners excel at and are well-equipped ...

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    1. Like any cross-company collaboration, getting to a good working relationship often comes with challenges along the way including lack of communication, control issues, budget constraints and delays.
    2. Events are critical to business' bottom line, so marketing and event planning functions must be in sync to ensure that events deliver on the marketing department's goals.
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