1. Editor's Page: Events at the Epicenter

    As many of you will remember—and it's a painful memory—face-to-face events took a beating during the Great Recession. Travel was too expensive, staffing was too expensive—and besides, all communication was going virtual, wasn't it?

    What a difference the years make. Today, face-to-face events are at the epicenter of major marketing campaigns, as the big event producers we profile in our annual "50 Top Event Companies" prove.

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    1. Experiential marketing is now in a place where events are no longer on the fringes of the marketing mix.
    2. We've had to legitimately shift our focus to the attendees at the center of those experiences as influencers.
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