1. Best of Boston Event Honors Winners, Brings Sponsors to Life [BOSTON]

    Best of Boston Event Honors Winners, Brings Sponsors to Life [BOSTON]
    On July 27, Boston magazine feted the winners of its "Best of Boston" issue at a 1,300-guest event at Massport's Black Falcon Cruise Terminal. With 328 winners in categories ranging from Best Raw Bar to Best Day Spa, the August glossy contains "one of the biggest 'Best of Boston' lists in magazine history," said marketing director Jessica Sousa. "The party is a big celebration of our winners and the outstanding work they do. We don't ask them to do anything at the event other than come and celebrate. We want the winners to feel very special." Toward ...
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    1. This year, we created five nine-foot double-sided window clings that listed all of the winners in a larger-than-life format, so everyone could walk up to the display, point out their award, and have their picture taken with it.
    2. They can wear it during the party, and people come up and congratulate them, and start chatting about their award.
    3. This year we really blew out the sponsorship activation.
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