1. How to Attract Influencers to Your Annual Meeting

    How to Attract Influencers to Your Annual Meeting

    Good word-of-mouth marketing draws a crowd and industry bloggers are well-situated to get your meeting some attention, but how do you get theirs? Before you can attract them you want to know who they are and their topic of choice. Just because they are top bloggers in your industry doesn’t mean you want them covering your meeting (What if their specialty is revealing areas of egregious expense? Is this the kind of person you want milling around your buffet?).

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