1. 11 Ways Brands Are Testing Virtual Reality to Innovate ... - brandchannel.com

    11 Ways Brands Are Testing Virtual Reality to Innovate ... - brandchannel.com

    The myriad of virtual reality applications being tested by brands is as varied as the brands themselves, ranging from sports to banks to entertainment and medicine. Below, 11 examples of how VR is changing industries, and the brands leading those changes: 1) FOX Sports used VR in partnership with NextVR to live stream its US Open coverage with the PGA to FOX Sports locations in New York, Los Angeles and Vancouver, marking the first-ever multi-camera live broadcast in VR.

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    1. Oculus has done a great job of keeping themselves front and center and making themselves the product that everyone has to be compared against.
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