1. Ferrari Promotes New Vehicles With Red-Carpet Event, Sliders in Hot Wheels  [BOSTON]

    BizBash Media (Jul 7 2011)

    1. Ferrari Promotes New Vehicles With Red-Carpet Event, Sliders in Hot Wheels  [BOSTON] More than 30 Ferraris were parked along Boylston Street outside Towne Stove & Spirits on June 27. Dubbed "An Evening With Ferrari," an event for 200 guests showcased four of the company's new vehicles—along with the restaurant's new alfresco dining space—and invited top clients to valet in front of the venue. "We were lucky to have great relationships with the abutting properties, who allowed us to showcase Ferrari's exhibition cars," said Meghan Harrell, marketing manager of Lyons Group, which owns the Back Bay restaurant. "And with the help of Ultimate Parking, we were able to secure ... (Read Full Article)

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