1. Looking Beyond The Business Side of Women’s Events

    Looking Beyond The Business Side of Women’s Events

    A piece in The New York Times on Oct. 6 draws attention to a trend that those in event marketing have known about for some time—the increasing number of conferences on women’s empowerment. Women’s magazines such as More, Cosmopolitan, Glamour and others organize the conferences as a way to bring in additional revenue at a time when newsstand sales and advertising is soft. Advertisers love them for the chance to get up close and personal with readers.

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    1. I feel like we're reaching kind of a saturation point.
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