1. Sponsor: VDA Productions

       

       

       

       

       

      VDA Productions, the premier provider of 3D marketing experiences and design solutions, brings visions and brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits, Themed Retail Environments and Corporate Facilities.

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    4. About the Editor

      Meghan Welborn

      Meghan Welborn is Senior Director of Marketing at VDA Productions. Meghan is responsible for all aspects of client interaction, marketing and public relations. Over the past fifteen years, she has held senior marketing and sales roles in several global design companies.

    1. Recent Industry Articles

      1. Five Simple Rules for Event Marketing

        Explore Meetings Net (Jul 2 2015)

        He’s all about trade show marketing and getting more attendees at your conferences and events. Sam Lippman, president and founder, Lippman Connects, conducts an annual roundtable on attendee acquisition. He also hosts another annual event, the Exhibition & Convention Executives Forum, held in late May in Washington, D.C. At the most recent ECEF, he shared five of his top takeaways for attendee acquisition, gathered from his 2014 roundtable as well as other sources: For more information and resources, visit http://www.eceforum.com.

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      2. Thousands of Repurposed Seashells Turn Beach Into Dazzling Installation - Good Magazine

        Explore GOOD Magazine (Jul 1 2015)

        Thousands of Repurposed Seashells Turn Beach Into Dazzling Installation - Good Magazine

        Each year for the last four years, the coastal city of Aarhus, Denmark, has turned their pristine coastline into a temporary outdoor art gallery. Sculpture by the Sea Aarhus, open from June 5th to July 5th along the coast of Tangkrogen to Ballehage, is Denmark’s largest art event and features an international roster of creatives.

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      3. 3 Ways to Use AV to Create an Immersive Event

        Explore Meetings Net (Jul 1 2015)

        Remember when rapper Tupac (who was killed in 1996) took the stage in hologram form at Coachella in 2012, performing with live stars Snoop Dogg and Dr. Dre? (If not, here’s the link—it is pretty impressive. ) Richard Steinau, executive vice president with experiential marketing agency AV Concepts, which provided that extraordinary experience, said during a session at Cvent Connect in June that it went so viral, it crashed the server four times.

        (Read Full Article)

        Comment Mentions:   Las Vegas   MGM

      4. 3 Smart Ways to Boost Registration

        Explore Meetings Net (Jul 1 2015)

        There are three main ways to boost your event registrations, said Dave Lutz, managing director, Velvet Chainsaw Consulting, at a Cvent Connect session held in Las Vegas in June: Word-of-mouth marketing; traditional channels of influence; and untraditional channels of influence. Here is a brief rundown of how you can use each to rev up attendance. 1. Give Them Something to Talk About “Marketing has changed a lot over the past 10 years, from push to pull,” said Lutz.

        (Read Full Article)

        Comment Mentions:   Las Vegas

      5. CORE Lighting Expands Range with Strip Point

        Explore Live Design Magazine (Jul 1 2015)

        UK LED manufacturer CORE Lighting expands its range of innovative wireless LED technology with the StripPoint battery powered LED batten which joins the current range of robust products. The trend and demand for good quality wireless LED fixtures for all types of events continues to grow, and CORE’s success capitalises on good design, sharp pricing and bringing the right product to the market at the right time.

        (Read Full Article)

        Comment Mentions:   Green

      6. 7 Ways to Accommodate Parents With Babies and Young Kids at Events

        Explore BizBash Media (Jul 1 2015)

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      7. See an After-Party That Turned Math Into a Glitzy Event Theme

        Explore BizBash Media (Jul 1 2015)

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      8. CPL Returns to Glasto for Arcadia Spectacular and Hell

        Explore Live Design Magazine (Jul 1 2015)

        West Midlands based Central Presentations Ltd (CPL) returned to Glastonbury Festival of Contemporary Performing Arts as part of the incredible and unique Arcadia Spectacular, for which the west Midlands based company provided Panasonic projection onto the legs of the giant spider. The massive construction lurked ominously on what is now a designated area of the site set aside for the Arcadia team’s incredible immersive show.

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      9. Killing the Cliques and Other Networking Tips for a Successful Annual Meeting

        Explore Event Manager Blog (Jul 1 2015)

        Killing the Cliques and Other Networking Tips for a Successful Annual Meeting

        For association events staff, networking is essential to future attendance. Keeping returnees mingling and newbies involved takes effort. You want to provide excellent opportunities for networking in order for attendees to see value and return next year. But as soon as they do (return), they look to reestablish communications with their existing networking group and are less prone to reach out to newbies.

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      10. STORES Magazine Releases Top 100 Retailers Ranking

        Explore designretailonline.com (Jul 1 2015)

        STORES Magazine has released its annual ranking of the Top 100 U.S. retailers by domestic sales. Featured in the July issue of STORES, the ranking—completed by STORES and Kantar Retail and sponsored by Island Pacific and NEC—found a common denominator among this year’s top retailers: a customer-centric, omnichannel focused business model. “The biggest retailers continue to get bigger because they embrace change,” says Susan Reda, editor, STORES Media.

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      11. Huge conference expected to bring $40.5M to city over 11 days - Ksat San Antonio

        Explore KSAT (Jun 30 2015)

        Huge conference expected to bring $40.5M to city over 11 days - Ksat San Antonio

        SAN ANTONIO - The city of San Antonio is gearing up for the largest and longest convention ever held in the city. The 11-day Seventh-Day Adventist General Conference has taken years of planning and is expected to draw 65,000 visitors to the Alamo City.

        (Read Full Article)

        Comment Mentions:   Visitors Bureau

      12. 10 New Startups to Plan Your Next Event

        Explore Event Manager Blog (Jun 30 2015)

        10 New Startups to Plan Your Next Event

        Once again, we are thrilled to bring you the latest startups shaking up the event industry. Here they are. It looks like it is going to be a hot summer for event technology. We are proud to be the voice of innovation in the industry since day one. In the latest month we have been bombarded by submissions. Event professionals around the world are realising the potential to use technology at events.

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      13. Social Media Day Reflections: Social Media Trends Throughout 2015

        Explore Business 2 Community (Jun 30 2015)

        Social Media Day Reflections: Social Media Trends Throughout 2015

        Most of us use social media on a daily basis. Facebook keeps us connected to family and friends, Twitter is our go-to news source, Instagram lets us share the photos and images we love… so do we really need a designated Social Media Day? Mashable said yes and declared the 30th June to be the official Social Media Day.

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      14. The 2015 It List is Here… Check Out The Industry’s Top 100 Event Agencies

        Explore Event Marketer (Jun 30 2015)

        The 2015 It List is Here… Check Out The Industry’s Top 100 Event Agencies

        Thirteen years ago we started our It List to help event departments across the country better navigate a burgeoning industry—and its growing agency landscape. We curated our recommendations and then categorized the skills and strengths of the top shops to help brands funnel their RFPs and their budgets to the right partners for the job.

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      15. Want to be More Twitter Savvy? #YouCanDoIt

        Explore Meetings Net (Jun 30 2015)

        Want to be More Twitter Savvy? #YouCanDoIt

        Today's guest post is by Kaitlin Walukonis, a marketing and communications associate with Hargrove, a Washington, D.C.–based company that produces trade shows, exhibits, and special events globally. Whether you like it or not, social media is consuming your meetings, your events, your clients, and even your free time! With so many people on social media, there’s no better time to leverage and to enhance your meetings.

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