1. Sponsor: VDA Productions

       

       

       

       

       

      VDA Productions, the premier provider of 3D marketing experiences and design solutions, brings visions and brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits, Themed Retail Environments and Corporate Facilities.

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    4. About the Editor

      Meghan Welborn

      Meghan Welborn is Senior Director of Marketing at VDA Productions. Meghan is responsible for all aspects of client interaction, marketing and public relations. Over the past fifteen years, she has held senior marketing and sales roles in several global design companies.

    1. Recent Industry Articles

      1. Major Chains Partner for Big Meetings in San Francisco

        Explore Meetings Net (May 18 2015)

        Three major hotels in the SoMa neighborhood of San Francisco are working together—along with nearby event venues as well—to market themselves to meetings requiring up to 1,500 guest rooms on peak nights. (Pictured: the San Francisco Marriott Marquis)

        (Read Full Article)

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      2. 11 Steps for Promoting Your Live Event with Social Media

        Explore Small Business News, Tips, Advice (May 15 2015)

        11 Steps for Promoting Your Live Event with Social Media

        Create a hashtag for the event . In 2015 this is a must-do, and more and more companies are starting to catch on to the trend . Having a hashtag specifically for the event will help create brand recognition and unify all of the videos, pictures, and ...

        (Read Full Article)

        Comment Mentions:   LinkedIn

      3. How to Get Your Colleagues' Attention - blogs.hbr.org (blog)

        Explore Harvard Business Review (May 14 2015)

        How to Get Your Colleagues' Attention - blogs.hbr.org (blog)

        Example: “To refresh your memory, the event we have planned is a question-and-answer panel on how to connect with today's modern moms. So far we've got five participants signed up to speak, including the CEOs from two of our top customers. Our goal is ...

        (Read Full Article)

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      4. Latest MPI Outlook Shows Return to Meeting 'Planning' - Successful Meetings

        Explore Successful Meetings (May 14 2015)

        Latest MPI Outlook Shows Return to Meeting 'Planning' - Successful Meetings

        Thanks to the recession and its aftermath, meeting planners in the last seven years haven't done a whole lot of " planning ." However, that's changing, according to Meeting Professionals International (MPI), which yesterday published the spring edition ...

        (Read Full Article)

        Comment Mentions:   Meeting Professionals International

      5. May 13, 2015: Do Naming-Rights Sponsorships Work?, Sundance Host City to Study Impact of Special Events, New York Marathon Chief Will Lead New Sports Event Venture

        Explore BizBash Media (May 13 2015)

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      6. Creating The Killer Event Tech Pitch

        Explore Event Manager Blog (May 13 2015)

        Creating The Killer Event Tech Pitch

        In co-creating the IMEX Event Technology Startup competition (#IMEXpitch) with the Event Manager Blog we have started thinking about the elements that make a pitch memorable.

        If you liked this post you are going to love our free ebooks Social Media for Events , The Event App Bible and The Good Event Registration Guide - free download, no email required. (Read Full Article)

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      7. The Future of Event Design: What Will Live Experiences Look Like in the Next ... - BizBash

        Explore BizBash Media (May 13 2015)

        “Our lives are so intertwined with technology at the moment; we can access anything at the touch of our fingers, and I can foresee that technology will be deeply implemented in all aspects of event design in the future,” says Jung Lee, co-founder of ...

        (Read Full Article)

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      8. QuickMobile Partners With YourMembership.com to Extend Reach to Associations

        Explore Meetings Net (May 12 2015)

        QuickMobile’s event app and analytics now are integrated with YourMembership.com’s association membership services platform.

        (Read Full Article)

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      9. Grand Ex: Bud Light, Mosaic and the Best Campaign of the Year

        Explore Event Marketer (May 12 2015)

        Grand Ex: Bud Light, Mosaic and the Best Campaign of the Year

        It was, it is, it will be—one for the textbooks.

        A goal so ambitious it required the creation of an entirely new blueprint to reach an entirely new audience. A strategy so dependent on live experiences it forced the rest of the marketing mix to fall in line behind events. And an idea so big… it took an entire town to bring it to life.

        (Read Full Article)

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      10. Sell Your Argument, Not Your Brand

        Explore Branding Magazine (May 11 2015)

        Sell Your Argument, Not Your Brand

        Do an image search for ‘artist’s rendering’ and you get a glimpse of what makes humans unique. We have the ability to imagine and construct our futures. As individuals, as families, as communities, we’re architects of the world we’ll inhabit. For better or worse, we’re in a constant process of shaping our surroundings. Brands have

        The post Sell Your Argument, Not Your Brand appeared first on Branding Magazine.

        (Read Full Article)

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      11. How to Build a Brand That Millennials Will Surely Love

        Explore Branding Magazine (May 11 2015)

        How to Build a Brand That Millennials Will Surely Love

        We speak to thousands of millennials every year through quantitative surveys and qualitative methodologies. We get into their heads, hearts, hopes, hashtags and homes. We even look into their refrigerators! Unfortunately, when marketers speak to millennials they tend to focus on the generation and don’t see the nearly 80 million individuals. What’s important to recognize

        The post How to Build a Brand That Millennials Will Surely Love appeared first on Branding Magazine.

        (Read Full Article)

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      12. 6 Easy Ways to Increase Attendee Interaction

        Explore Event Manager Blog (May 11 2015)

        6 Easy Ways to Increase Attendee Interaction

        As an event planner you thrive on seeing your guests connect with other attendees and engage in the content or experience being presented. You would love for every attendee to leave your event saying “That was an amazing experience! I am so happy I attended and I met so many wonderful new people.”… but as we all know, that isn’t always the case.

        So what can you do as a planner to ensure your guests leave feeling connected?

        (Read Full Article)

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      13. 5 ways to increase event ROI using branded photos and social media

        Explore Special Events Magazine (May 8 2015)

        Tagkast founder Joe Matthews shares ways to increase special event ROI via branded photos and social media

        (Read Full Article)

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      14. 11 Ways for #EventProfs can Deal with Crazy Email Overload

        Explore PlannerWire (May 7 2015)

        11 Ways for #EventProfs can Deal with Crazy Email Overload

        Email is the *&#^$% bane of the meetings, event, and association industries. I shit you not. It is so bleeping annoying that I used one swear and two implied swears in my opening paragraph. Email... Read the rest at PlannerWire

        (Read Full Article)

        Comment Mentions:   LinkedIn

      15. Millennials, Live Events, and Smartphones: A Look Into Their Behavior

        Explore forbes.com (May 7 2015)

        Millennials, Live Events, and Smartphones: A Look Into Their Behavior

        The live event space is a world that combines both of these trends , and a new Harris Harris Poll conducted for ticket seller TicketFly shows just how important smartphones have become to those going to concerts and sporting events . The study revealed ...

        (Read Full Article)

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